TEDx Speaker/Author/Leadership SME

Teaches a patented decision-making model.

Name: FREIDDD Your Mind
Author: Brandon Knight

Brandon Knight equips modern executives to lead with clarity in the AI era — Attendees learn how to make Financially Responsible, Emotionally Intelligent, Data-Driven Decisions that move organizations from reaction to strategy.

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35+: Years leading
28%: Engagement lift
10k+: Leaders inspired

Brandon Knight delivering a TEDx keynote

"Decisions are the new differentiator."

Signature Message

The APEX of great leadership is timely and intelligent decision making.

Financially Responsible

Attendees learn how daily decisions impact organizational stability — building cultures where decisions protect value, prioritize ROI, and create sustainable growth.

Emotionally Intelligent

Previous organizations realized a 12–28% increase in employee engagement implementing FREIDDD principles. Lead with empathy, accountability, and influence through change.

DDD

Data-Driven Decisions

A patented decision-making matrix that immediately improves proactivity and efficiency. Move from reaction to strategy with data, AI-era thinking, and sound judgment.

About Brandon

Executive presence. Practical frameworks. Unforgettable energy.

Brandon Knight is the Chief CX Evangelist at ZOOM, TEDx speaker, author, leadership subject-matter expert, thought leader, culture advocate, board member, and podcast host. He is the founder and chief executive of FREIDDD®, a decision-making model built for today's AI world.

Across 35+ years of leadership, Brandon has served Fortune 1000 companies and held CX leadership roles with major brands and channel organizations. In addition to holding a Master's Degree, his background spans Zoom, Humana, Travelers, Sprint, Intelisys, Telarus, CX-Sherpa, and Exceptional Contact Centers.

Today he serves as Global Head of CX Technology Evangelism at Zoom while equipping modern leaders to lead through disruption with discipline and humanity.

Role

Global Head of CX Technology Evangelism — Zoom

Founder

FREIDDD® Leadership

Author

FREIDDD YOUR MIND

Host

FREIDDD Decision Makers · CXPert Share · Wednesdays Winning Woman

Branded Keynotes

Six talks. One throughline.

Each keynote is tailored to your audience, your industry, and the decisions your leaders are facing right now.

01
FREIDDD: Decision-Making for the AI Era
02
Leading Humans Through AI Disruption
03
The Impacts of AI on Customer Experience
04
How to Stand Out in the Channel Industry
05
Restarting a Stalled Sales Process
06
Maintaining Authenticity in the Corporate World

Featured Stages

Trusted by conferences, summits, and executive audiences.

Awards & Recognition

Recognized for influence, loyalty, leadership, and service.

🏆JD Power Customer Retention
🏆Channel Partners Circle of Excellence
🏆Enterprise Globe Trailblazers to Watch
🏆Channel Marketing Association Connector Award
🏆Channel Futures Top 10 Influencers
🏆Sprint PCS Code of Excellence
🏆HCSO Volunteer of the Year
🏆Telarus Rookie of the Year

In Their Words

Leading in today's world requires great decision-making. FREIDDD YOUR MIND is today's best resource.

Lee Hawkins

Pulitzer Prize Finalist

AI is evolving faster than any technology in modern history. Leadership must evolve faster — and FREIDDD can help them do that.

Gary Sorrentino

Global CIO, Zoom

Brandon Knight hits on some of the most compelling criteria for effective decision-making. He created a leadership model that is truly transformational yet easy to use.

Kevin Thigpen

COO, Actsoft, Inc.

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